About ELEPHANT Heavy-Duty Caster Wheels Since 1970
ELEPHANT BRAND CASTER & WHEELS “A Story of Passion & Innovation”.
Why we choose ELEPHANT BRAND as brand name?
Elephants are known for their strength & reliability, qualities that we strive to embody in every aspect of our product.
For 55 years, ELEPHANT BRAND has been dedicated to manufacture high quality caster wheels in order to meet the customer’s latest demands. Our story is one of innovation, perseverance and a relentless pursuit of excellence.
(Founder’s Vision & Passion)
Vision:
Back in 1970, our founder Mr. Saleem, had a vision to design and manufacture high quality & heavy-duty caster wheels in Pakistan.
Passion: Having the passion to be the #1 brand, our founder’s belief is that there’s always room for innovation & quality. This belief has led us the distinction of being the #1 brand in caster industry of
Pakistan.
How ELEPHANT BRAND evolve overtime.
the year 1970: When ELEPHANT BRAND was founded
That was a year of great change and innovation. It was also the year that “ELEPHANT BRAND” was born. Our founder Mr. Saleem had the vision of quality and precision his entire time.
At that time cutting of sheet metal was done using hammer and chisels, Sheet-metal parts were bend using screw-type hand press and the Rubber moulding process was done using screw-type manual
machine.
The first innovation in this era was two-roll rubber mill machine, powered by 30 hp motor, use to mix the rubber compound. This machine was designed and manufactured by our founder and it’s still operational.
At that time manufacturing process was slow but the end result was well worth it. Every caster that left our workshop was a craftsmanship of our team.
the year 1980: The year where we Revamped the Sheet-Metal Manufacturing Process
We believe that “You can make little parts on big machines, but you can’t make big parts on small machines”.
First, we manufactured our own heavy-duty power press and also purchased some of them. Hence shifting from screw-type hand press to power press.
These machines revamped our sheet-metal process and significantly increases the production, quality and throughput of our manufacturing facility.
the year 1990: This year where we Revamped the Rubber Moulding Process
We upgraded our rubber moulding process from screw machine to hydraulic powered machine having automatic control unit for mould and temperature.
This upgradation totally revamped our rubber moulding process. Considerably increases the quality of rubber tread, dramatically increases the production of rubber wheels and substantially reducing man-power.
the year 2000: Here we Unlocked the Power of Consistency
We believe in consistency. Hence after revamping our manufacturing line, we were fully focused on improving the quality of caster wheels consistently on daily basis. We also broaden our product range in order to meet maximum requirements of end-user. We believe that in order to stay #1 brand you should never compromise on quality of product.
the year 2020: Our Significant Achievement
On this day we achieved the cutting-edge innovation by developing rubber tread wheels that can operate in temperature conditions of up to 140°C continuous for many days. This achievement had a huge impact, elevating our brand status.
ELEPHANT BRAND is Family-Owned Company:
Three generations strong, our family business remains dedicated to manufacture high quality caster wheels in Pakistan.
From Mr. Saleem the founder (my grandfather), to Mr. Khalid (my father), and now to Mr. Jahanzeb (that’s me).
Our family’s business is in our DNA – a heritage of hard work and dedication.
How our Caster Resonating with Industry:
Since 1970 our brand has served many industries of Pakistan. With our durable & ergonomic caster wheels, many industries in Pakistan reduced their material handling time, increase production & throughput and minimize worker fatigue. Our Caster wheels are also serving the industries that require rubber wheels to perform in high temperatures of up to 140°C.
By using our caster wheels, industries can streamline their operations and achieve greater efficiency.
Our brand story is one of connection, creativity and courage.
We’re proud of what we have accomplished and we’re committed to innovate, improve and push the boundaries of what’s possible.
We believe that everyone deserves access to high-quality products that makes a difference in their lives.